Name: Marlene Lopes
Job Title: Inside Sales Representative
What do you do at Bitsight and when did you start?
I started in May 2019, so it’s been almost a year. I started as a sales development rep (SDR). As an SDR, my role and my focus was to find the best potential prospects for my representatives. I was looking in the UK market and in South Africa. Basically, my goal was to find not only the right people, but also the right companies and organizations to connect with. I didn’t want to waste my rep’s time with a call that wasn’t worth it, and it was quite a challenge in the beginning because I didn’t have a tech background and I had to learn and study a lot.
Of course you want to speak with the CISO, CTO, and CSO, but sometimes you have the ESOs who are really cool people to speak to as well. You have to balance all this when you’re doing research. In the EMEA market it’s a different approach from what you guys do here in the US. You need to be very polite, keep some distance — these are small things that can cause the other person to react differently, so I try to tailor my communications to get them to open my email or answer my call.
What is your background and how did you get into cybersecurity?
Funny story — my background is actually in marketing. I worked in a marketing agency for almost 10 years, and that’s how I lived here in Boston. I wasn’t even doing sales at that time, but then life happens, and you want to try something new. I was a little bit close to a sales position, and everyone, even my husband, was saying you should try it!
So you just got promoted — how does that change what you do?
Now I’m going to have someone to help me find opportunities. I have a target to achieve every month, and I’ll be the one working on these opportunities and trying to bring money to Bitsight. I think that the change is that as an SDR, I wouldn’t have as much control of the opportunity, and now I’ll be the one that decides if we’re going forward or not.
