Last fall, news broke of the Marriott breach that compromised the records of up to 500 million customers. The data breach occurred through the IT company, a third party, that managed the Starwood reservation database.
As the Marriott CEO provided testimony in hearings taking place this spring, it is clear that Marriott took too long to disclose this breach. Even though the breach was found in September, disclosure did not occur until nearly three months later — and ultimately, the company failed to protect valuable customer information. The company is already the subject of class action lawsuits that could have a severe impact on the organization.
Given the prevalence of breaches in the tourism & hospitality sector, Bitsight researchers did an analysis to see what insights we could glean about the cyber health of the industry. Our researchers reviewed our database of companies (150,000+) to make observations about the security performance of the tourism & hospitality industry from 2016 through the end of last year.
Over the last 3+ years, the Tourism & Hospitality sector has been very average (if even just a bit below) when it comes to cybersecurity performance as compared to other industries. This is ultimately very troubling when you consider the amount of sensitive data that these companies keep, including personally identifiable information (PII) and payment card information (PCI).
Since 2016, nearly 5% of the tourism & hospitality entities that Bitsight tracks (out of a total of almost 2,000) have experienced a publicly disclosed data breach. This is the 4th highest percentage of breach out of the 23 key sectors Bitsight monitors, trailing only healthcare, education, and government.

When it comes to examining Bitsight’s Open Ports risk vector, the tourism & hospitality sector generally ranks in the middle when looking at all companies, but ranks near the bottom when looking at the Fortune 1000.