Half of hacked companies say they struggle to attract new customers

Marriott’s Starwood database hacked, 500 million may be affected

It’s not just a handful of companies that are experiencing repercussions due to cybersecurity incidents. The reality is that cybersecurity is hitting the corporate bottom line for companies across the board. According to a recent study conducted by Forrester Consulting on behalf of BitSight, nearly two in five (38%) of enterprises admit that they have lost business due to either a real or perceived lack of security performance within their organization. Nearly half of all executives surveyed in that same report admit that their ability to attract new customers was harmed following a security incident.