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Verdict

In a survey of 207 business people responsible for managing cyber risk at their company, 38% admitted that they have lost business because of a poor security performance. And it’s not just a company’s actual security hygiene that loses them cash – even the perception of sub-par cybersecurity is enough to put off customers. Conducted by cybersecurity ratings firm BitSight and market research company Forrester, the study also found that 80% of surveyed customers experienced a cybersecurity incident in the past year alone.


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