In a survey of 207 business people responsible for managing cyber risk at their company, 38% admitted that they have lost business because of a poor security performance. And it’s not just a company’s actual security hygiene that loses them cash – even the perception of sub-par cybersecurity is enough to put off customers. Conducted by cybersecurity ratings firm Bitsight and market research company Forrester, the study also found that 80% of surveyed customers experienced a cybersecurity incident in the past year alone.
